I took my family on vacation to Pennsylvania a few weeks ago. Had a blast! But I noticed something when I forgot to bring my face mask to the store.
I didn’t need to go back to the car, the store had a mask for me!
Then, it hit me. This store could have lost over $100 of our business, but instead they opted to keep a 15¢ face mask on hand for people like me…
The mask could have cost them 15¢. However, it earned them over $100 in business!
This can apply for almost any business, including restaurants, legal offices, anywhere where you have to go into.
How Does the Face Mask Math Work?
Right before I started writing this article, I went to Amazon and found 3000 face masks for $139.99. That averages out to 14.29¢ per mask (pre tax)!
Depending on your business, having masks readily available can save you a lot of money!
What if you’re a legal firm and an average client can bring you $2,500. Why, oh why, wouldn’t you have face masks on hand?! It’s almost as if you don’t like money!
This Is NOT Face Mask Politics
Politics has nothing to do with this. It doesn’t matter where you lie on the political spectrum because, as a consumer, I couldn’t care less about what you think about it.
The bottom line is that if you don’t have a face mask for me, and I forgot mine, I’ll be taking my business elsewhere.
If you don’t care about that, that’s ok. But when it starts to add up, and you’re losing client after client, customer after customer, we’ll see if your political stance comes out to save your business.
Hint, they wont. Neither side cares about you. Remember that. But, I digress.
The Bigger Picture
In the end, if you want to make money, have face masks on hand. If it will hurt you to buy them in bulk, then you have much bigger issues to deal with.
I don’t have much to give you here, no offer, no pitch, but I have been in business for over seventeen years. I have helped clients in the past. All I want to do is give you a better chance at making it during these difficult times. What’s the worst that could happen? Well, other than losing a few hundred, thousand, or tens-of-thousands of dollars? 🤔