How to Leverage Your Social Profile
This is going to get very comprehensive, so I hope you’re prepared to take good notes!
To be honest, most people will not get passed this stage. Reason being is that most people are consumers of Social Media content. In order for this to work best, you’ll have to remove yourself from being said consumer and become a producer of Social Media content.
What’s a Consumer and Producer of Social Media Content?
Have you ever woken up in the morning, and before your feet hit the floor, you check your social? You’re consuming content. Being on social media is the black-hole of time consumption. It has to be eliminated as much as possible, if not completely. At least while you build your business. We’ll go over tips later in this article on ways you can do this.
So, what’s a producer of content? As the name suggests, you start producing content and posting it on your profile and page for others to consume. This is a productive use of time because these posts will be the catalyst in you acquiring customers. I’m going to show you ways you can produce this content for free in the following articles, so you wont have to go looking for it.
Let’s get started with Facebook™!
Leverage Your Facebook™ Profile (NOT PAGE)
Did I hear a few of you moan or cringe? If so, well, TOO BAD. If you want to make this work, you have to begin with the people you know. Chances are that your customers are lingering somewhere in Facebook™.
Keep in mind that I’m not going to have you call all of your friends and family and ask them for referrals like a cheap MLM. Instead, you’re going to optimize your profile so that anyone that visits will know exactly what you do.
But what does that mean?! It’s not as hard as you think.
To begin with, you’ll update the six major things that people will see first when they visit your profile.
- Cover Art
- Profile Picture
- Bio Statement
- Work History
- Featured Image
If You Are Side Hustling
While you’re getting your social profile and page setup, you need to create a schedule of your other entry level job(s). Earlier I mentioned an episode of “Life or Debt” where the DJ drove Uber from 6am to 2pm.
You don’t have to go to that extreme, but it’s good to have a schedule.
I recommend you do driving or delivering first thing, and what you’re trying to build after that. The amount of hours you do in the beginning is based on how much you need to sustain yourself and/or family.
We’ll use my own profile as an example. My cover art has a picture of my daughter watching my computer while I work. Most of my work is done online and is relevant to what I do. Likewise, I would do the same with your own service. So, if you’re a painter and work with a team, a team picture at a residence would be great. If you’re a tutor, a picture of yourself helping a student on a zoom call (just make sure you have permission). Something that is relevant to what you do.
Let me ask you this question. Would you hire someone that has a profile picture of themselves chugging a beer? Acting a fool? Twerking? Probably not. I would prefer to hire someone that looks like they have their act together. Going back to the examples above, a picture of your in what you normally wear to go painting (but clean) would be a good profile picture. A picture of yourself in a “business casual” outfit would work well for a tutor. Are you starting to see a pattern? Let’s go on.
What do you do? “Chug chug chug ’till I black out then chug chug some more!” No. Just, no. You have to use something that makes sense for your industry. Look at mine. “Helping Service Providers Break Out of the Gig-Economy.” That’s what I do, I coach people that are already where you are trying to be (and that I’m showing you how to do). So, what do you do? And can you portray that in less than 101 characters? 🤔 Consider this your “elevator pitch”. If you’re a Real Estate agent, your bio statement can be “I help you get top dollar for your home while you sit back and relax.”
Sure, you may have had 32 jobs before the one you’re trying to attempt. Why would you confuse the world by showing off that fact? This may be similar to a resume, but it’s not. So, what do you put? Let me ask you this, what do you do? “Tutor at Jane Doe Tutoring” or “Mover at John Doe Moving”. What do you not want to put? “CEO at Tutoring ‘R Us” or “President at Movers ‘R Us”. Why not? Well, you’re NOT a CEO to begin with! You don’t have an incorporated business (yet), you don’t have a website (yet) and you don’t have any staff (yet)! Don’t try to be something you’re not. People will read through it.
A featured image is a square image that gives you the opportunity to showcase something. This can be your offer, or special offer. This can be a before and after. Maybe one sentence of a positive testimonial. Whatever it is, it’s a great way to keep people scrolling. Once they scroll, however, what will they see.
Okay, so this is the part where I’ll probably lose many of you. That’s okay though, because if you refuse to do this, I probably don’t want to work with you. Why? Simply stated, you’re not coachable. But, there are those that will be willing to hear me out. I’m hoping for those people to stick around.
NO POLITICAL POSTS & DELETE ALL POLITICAL POSTS
NO MORE CUSSING & DELETE ALL POSTS WITH CUSSING
There are people that will not use your services because of opposing political beliefs. There are people that will attribute cussing with being non-professional. For now, remove it all and don’t post about it! Keep it professional with a slight touch of personal (pictures of family and friends, motivating quotes, etc). This will not be forever. For now, stick with this formula and it will help your reputation get out farther, faster.
If you want to create some impressive artwork for your cover, featured image, and even your profile picture, head on over to Canva.com. Their free platform is easy to learn and has tons of examples that you can use.
Remember that on your profile you do NOT want to sell. You use your profile as a way to invite people to your website, page, group, other social networks, etc. You have to build that relationship! Don’t forget that!